Brand

Let’s talk about a critical intersection in the world of security; the combination of physical security and brand reputation. On January 9th 2022, a woman was killed while pumping gas when a 65 year old man backed up his SUV into the gas pump. The pump exploded into flames. The woman who was standing beside it was burned to death. This is a horrific and tragic situation that should never have happened. The gas station should have installed bollards to protect the physical pumps from being hit by a car. There should be a federal law that all gas pumps are required to have bollards protecting them. However, there is no such law and so instead, when loss of life happens from such a preventable incident we are left to ask whether the franchise owner is partially responsible.  Many will rightfully criticize the owner and the brand for allowing such…