apple vs samsung

This short presentation was prepared for ‘Introduction to Technology Innovation Management’ at NCHU. This presentation outlines the difference between design and utility patents using the Apple vs. Samsung litigation in recent years to demonstrate the value of design patents. In this presentation the value of design patents is proven to be high and therefore including design patents in your firm’s IP strategy is essential. If you have any questions, please email me: joseph.lee.esl@gmail.com HERE IS THE PDF: https://dl.dropbox.com/u/45852891/Protecting%20Innovation%20Apple%20vs%20Samsung.pdf