technological disruption

I propose three main reasons for Netflix rapid growth: (1) broad device and software architecture support, (2) contracts with top content producers, and (3) optimal timing with respect to scaling, product deployment and technology road mapping. I will outline the ways these three factors have contributed to Netflix growth below. 1. Broad device and software architecture support Netlflix supports a huge range of devices and operating systems. The astounding list includes: Windows and OSX, , ChromeOS, iOS, Android, and Windows Phone, Amazon Kindle, and Nook, which pretty much rounds out the entire PC, notebook, smartphone, and tablet markets. Netflix was also able to secure streaming capabilities in a wide array of Blue-ray players, and smart TV’s and set-top-boxes. Once you include XBox, Playstation, Nintendo Wii, 3D, WiiU, TiVO and Boxee, it’s hard to find a digital device that doesn’t support Netflix. Forbes reports that Playstation is the most used device…